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5D Robotics Case Study

Innovator in Self-Driving Vehicle Technology Grows Its Patent Portfolio to Attract Purchase Offers

5D Robotics was a company that specialized in ultra-wideband technology (also known as UWB or ultraband). UWB is a radio technology for short-range, high-bandwidth communications over a large portion of the radio spectrum. Among other things it is used for radar imaging as part of precision tracking and locating systems.

In this case, 5D’s UWB technology was being leveraged to provide incredible precision in the operation of autonomous, self-driving cars. For example, the company’s systems can guide a vehicle to park with its tires within a centimeter of the curb or instantly identify a pedestrian stepping into the roadway so that braking can be initiated.

5D Robotics’ board of directors wanted to position the company for acquisition. However, our team recognized that to be more appealing to potential purchasers, the company would have to do a better job of positioning itself as an innovator and thought leader.

Increasing a Company’s Value with Patented IP

To bring more of 5D Robotics’ marketable intellectual property to light, we developed a program in which we had a series of meetings with the company’s engineers and posed questions that helped them flesh out and document their unique ideas for new products. As a result of these meetings, we filed 25 provisional patent applications in six months.

Not only did this program begin the process of protecting those ideas, it also demonstrated that the company had a full pipeline of future innovations that would be part of the package when they were acquired. This strategy was successful, as 5D Robotics was bought by a larger company, meeting the founder’s objective and allowing its team to continue their groundbreaking research and development.

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    “Together we’ve filed for and been awarded several patents throughout the world, with Martensen taking on the vast majority of the preparation workload.”
    - Mik Farley, ICON Aircraft
    Keen ability to target and successfully capture IP concepts for further development.
    “Keen ability to target and successfully capture IP concepts for further development.”
    - David Bruemmer, 5D Robotics
    Extremely well-versed in IP law.
    “Navigated our patent applications from complex technology to award. Mike’s global associates helped inform and execute our global strategy.”
    - Julie Zinn, Spirae
    Equally comfortable engaging technical or business issues and framing them to fit the goals of the company.
    “Trusted counsel who distills complex technology and legal matters into simple terms.”
    - Richard Kinsman, TERSUS
    Mike has the experience and pragmatism to be an invaluable addition to your team.
    “Tremendously useful to get advice from someone who thinks beyond the pure legal calculus and works well with business people.”
    - Jay Jesse, Intelligent Software Solutions
    Martensen IP is an excellent Intellectual Property firm that has assisted on numerous occasions with a variety of topics.
    “Working with them is a pleasure and they are always on top of the various deadlines associated with our IP needs.”
    - Leif Ullman, CEO, KidReports
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    “We trust you to guide us through these challenging journeys.”
    - Steen Strand, ICON Aircraft
    Respected in courts which is key to any successful transaction.
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    - Serenity P.

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