What Are Trademarks? A Business Owner’s Guide

What Are Trademarks? A Business Owner’s Guide

As someone starting a business, a crucial question to ask is, “What is a trademark?” A trademark represents any word, name, symbol, or design that a seller uses in commerce to distinguish their products from those of competitors. It functions as a visual or auditory...
Cost-Effective Intellectual Property Protection

Cost-Effective Intellectual Property Protection

Intellectual property (IP) is often a company’s most valuable asset, and protecting it is important for maintaining a competitive edge and ensuring long-term success. However, many businesses have a poor grasp of both the costs of IP protection and the potential...
Why You Should Care About The Trademark Modernization Act

Why You Should Care About The Trademark Modernization Act

The United States Patent and Trademark Office (USPTO) began implementing the Trademark Modernization Act of 2020 (TMA) on December 18, 2021. Why should you care? Well, if you’re a business, you should care about your brand, generally, and your mark is a visible...