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Trademarks Registration & Protection Lawyer

Boulder Trademark Attorney

Protecting Your Trademarks in Boulder

Trademarks are one of the most important assets of a business. They distinguish your products and services from those of your competitors. Trademarks are the heart of a brand.

We help clients with all aspects of trademark law, from the selection and clearance of trademarks to the registration of trademarks with the United States Patent and Trademark Office (USPTO) and foreign trademark offices. We also counsel our clients on how to properly use their trademarks to maintain their rights and how to avoid infringing the trademark rights of others.

Need help with a trademark issue? Contact us online or call us at (719) 417-8709 to schedule a consultation with one of our Boulder trademark lawyer.

What Is a Trademark?

Trademarks are generally words, phrases, logos, or symbols that are used to identify the source of a particular good or service. Trademarks are used to distinguish products or services in the marketplace.

It is important to understand that a trademark is different from a copyright and a patent. A trademark is a word, phrase, logo, or symbol that is used to identify the source of a particular good or service. A copyright is a form of protection for original works of authorship, including literary, dramatic, musical, and artistic works. A patent is a limited duration property right relating to an invention.

What Are the Benefits of Registering a Trademark?

Registering a trademark offers several benefits.

The benefits of registering a trademark include:

  • Constructive notice to the public of the registrant's claim of ownership of the mark;
  • A legal presumption of the registrant's ownership of the mark;
  • The exclusive right to use the mark in connection with the goods or services listed in the registration;
  • The ability to bring a federal action concerning the mark;
  • The use of the U.S. registration as a basis to obtain registration in foreign countries;
  • The right to use the federal registration symbol “®”; and
  • The ability to file the U.S. registration with the Internet Corporation for Assigned Names and Numbers (ICANN) to prevent others from using a domain name that is similar to the registrant's mark.

What Is the Trademark Selection and Clearance Process?

Before you select a trademark and begin using it in commerce, it is important to determine whether the trademark is available for use and registration. A trademark search and clearance opinion will provide you with the information and analysis you need to make an informed decision.

The trademark search and clearance process typically involves the following steps:

  • Identify the goods and/or services with which the trademark is being used or will be used.
  • Identify the market area in which the goods and/or services are being offered or will be offered.
  • Conduct a trademark search to identify any third-party trademarks that are similar to the trademark.
  • Review the trademark search results and conduct an analysis to determine whether the trademark is available for use and registration.
  • Prepare a trademark search and clearance opinion and discuss the results with the client.

What Is the Trademark Application Process?

The trademark application process is more complex than most people realize. It is important that your trademark application is properly prepared and filed with the USPTO. Any mistakes made during the application process can result in delays in the registration of your trademark or, worse, the complete loss of your trademark rights.

The trademark application process typically involves the following steps:

  • Identify the goods and/or services with which the trademark is being used or will be used.
  • Identify the basis for the trademark application.
  • Select the appropriate trademark application form.
  • Prepare the trademark application and submit it to the USPTO.
  • Respond to any Office Actions issued by the USPTO.
  • Prepare and submit a Statement of Use or a Request for an Extension of Time to File a Statement of Use.
  • Respond to any Office Actions issued by the USPTO.
  • Prepare and submit a Declaration of Use and a Declaration of Incontestability.
  • Pay the appropriate fees.

What Is the Trademark Maintenance Process?

Once your trademark has been registered with the USPTO, it is important to periodically maintain your trademark registration. The USPTO requires trademark owners to file certain documents and/or pay certain fees to maintain their trademark registrations. Failing to timely respond to the USPTO's maintenance requirements will result in the cancellation of your trademark registration.

The trademark maintenance process typically involves the following steps:

  • Continue using your trademark in commerce.
  • Prepare and submit a Declaration of Use and a Declaration of Incontestability.
  • Pay the appropriate fees.

Contact Our Boulder Trademark Lawyers Today

If you need help with a trademark issue, contact us online or call us at (719) 417-8709 to schedule a consultation with one of our Boulder trademark attorneys.

    It is a real pleasure to work with such professionals.
    “Together we’ve filed for and been awarded several patents throughout the world, with Martensen taking on the vast majority of the preparation workload.”
    - Mik Farley, ICON Aircraft
    Keen ability to target and successfully capture IP concepts for further development.
    “Keen ability to target and successfully capture IP concepts for further development.”
    - David Bruemmer, 5D Robotics
    Extremely well-versed in IP law.
    “Navigated our patent applications from complex technology to award. Mike’s global associates helped inform and execute our global strategy.”
    - Julie Zinn, Spirae
    Equally comfortable engaging technical or business issues and framing them to fit the goals of the company.
    “Trusted counsel who distills complex technology and legal matters into simple terms.”
    - Richard Kinsman, TERSUS
    Mike has the experience and pragmatism to be an invaluable addition to your team.
    “Tremendously useful to get advice from someone who thinks beyond the pure legal calculus and works well with business people.”
    - Jay Jesse, Intelligent Software Solutions
    Martensen IP is an excellent Intellectual Property firm that has assisted on numerous occasions with a variety of topics.
    “Working with them is a pleasure and they are always on top of the various deadlines associated with our IP needs.”
    - Leif Ullman, CEO, KidReports
    Our international patent strategies need smart—and affordable—decisions.
    “We trust you to guide us through these challenging journeys.”
    - Steen Strand, ICON Aircraft
    Respected in courts which is key to any successful transaction.
    “AWESOME GROUP TO WORK WITH! Knows their stuff backward and forwards and doesn't lead you on.”
    - Eric S.
    He was so professional, so respectful, and full of valuable knowledge and wisdom. Wonderful.
    “Above and beyond with their kindness and willingness to speak to you about your situation even before setting up a consultation. This tells me that they have a heart to serve.”
    - Serenity P.

Contact Our Offices

Whether you have questions or you’re ready to get started, our legal team is ready to help. Complete our form below or call us at (719) 417-8709.

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  • We Maintain A Record of Success in Achieving Patent Coverage
    Every attorney has 20+ years of experience and has drafted and prosecuted hundreds of successful patent applications.
  • We Function At The Intersection Of Business, Law And Technology

    Our experience and knowledge converge at the intersection of intellectual property and government contracting. We are uniquely positioned not just as a provider of technical counsel, but also as part of business advisory teams.

  • We Provide Superior Legal Guidance and Value
    Experience in numerous business and engineering disciplines creates a knowledge base that makes it possible for our attorneys to assist clients in situations where IP legal advice only makes sense if placed within the context of a client’s complete business strategy.
  • We Develop Strategies to Enhance Competitive Advantage
    We come up with great IP strategies to enhance our client’s competitive advantage but recognize that the technology will change, the environment will change, the competition will change and so will our plan; we’re ready.
  • We Understand Technology & How To Protect Your IP
    Clients benefit from the collective background of our intellectual property attorneys, which includes scientific and engineering expertise, large law firm experience and prior contracting experience with the U.S. Department of Defense.